There are a lot of marketing buzzwords surrounding the Internet of Things (IoT) these days. Enough to dilute the true purpose of the IoT and cause disillusionment for people curious about its real advantages. Many of the endless streams of articles, conferences, and journals focused on the IoT are actually useful and enlightening—but the quality of IoT content as a whole has been impaired by companies stuffing IoT-related buzzwords into every possible phrase to try to increase their search engine ranking.
Wouldn't you like to see more substance behind all that IoT marketing fluff? Wouldn't you like to know why IoT is truly different, effective, and revolutionary? Wouldn't it be great if every IoT article came with a jargon decoder that told you if the IoT in reference was related to IoT concepts in general, or consumer products, or the manufacturing industry, or smart cities, or home automation, or artificial intelligence, and so on?
Well, I wish I could do all that for you in a few paragraphs on this blog post, but I can't. What I can do is give you the three tips that work for me when I’m trying to cut through the hype.